Benefits
- Innovative dual-ended, clean mascara + primer
- Designed for maximum volume and curl
- All-day wear without smudging or clumping
- Built-in blue primer amplifies color to deliver the truest, richest, blackest black
- Safe for sensitive eyes, safe for contact lens wearers
- Cruelty-free
Key Ingredients
- Nourishing castor oil
- 3 lengths of natural fibers
- Plant-based waxes
Research Results
- In a clinical study of 38 women using primer + mascara together over a 2-week period
- Lashes appear 90% more voluminous/thicker after one application with primer + mascara
- 84% of women agreed lashes looked curled
- 89% of women agreed the blue primer amplified and maximized the look of the mascara
- 97% of women agreed the mascara was intensely black
- 84% of women agreed the product did not smudge


























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