Benefits
- This ultra-lightweight formula delivers a sheer wash of color that lasts
- The velvety color of my Lip Blush is easily buildable: tone it up or down for customizable results
- Transforming cream-to-powder textureNon-drying and comfortable for all-day wear
- Buildable coverage
Features
- 98% agreed the product smoothens lips for a blotted lip effect.
- 96% agreed the product lets you sculpt the lips.
- Consumer acceptance test conducted with 50 women between 18-40 years, current users of matte liquid lipstick.
- Product use for 1 week.





















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