Think Big All In One Mascara

Benefits

• Clean and effective: The carbon black-free formula delivers bold color and instant volume, lift, and fullness.
• Lash-care conditioners: Tripeptide technology strengthens for stronger, longer, and fuller-looking lashes.
• Precise, effortless application: A soft, molded brush dispenses the perfect amount of formula and defines each lash from root to tip with ease.
• 2021 Southern Living Beauty Awards
• EWG Verified

Key Ingredients

• Tripeptide technology: A blend of lash-care conditioners helps lashes appear longer, fuller, and stronger.
• Panthenol (provitamin B5): Nourishes and conditions lashes, while biotinyl-tripeptide helps support stronger, healthier-looking lashes.
• Rice bran, calendula, and carnauba waxes: Help to build creamy volume with a weightless feel.
• True black pigment: Gives lashes dramatically rich black color without the use of carbon black, which we prohibit as a potential carcinogen and organ system toxin.

Research Results

• Clinically proven to be:
• Longwear*
• Smudge-proof**
• Immediate results***
• 93% experienced fuller, thicker lashes
• 93% experienced visibly longer, defined, and separated lashes
• After just four weeks****
• 97% experienced fuller and healthier-looking lashes
• 93% experienced thicker-looking lashes
• *In a clinical study of 29 subjects after six hours
• **In a clinical study of 29 subjects
• ***Based on a 29-subject consumer perception study immediately after use
• ****Based on a 29-subject consumer perception study after four weeks of use.